Multi-Store Model

Multi-Store Model

1. Atkinson and Shiffrin

   • 1968, 1971

2. 2 MAIN STORES

   • STM
     • capacity - 7(+/- 2)
       • MIller
     • duration- 18 seconds
       • Peterson+Peterson
     • encoding- Acoustic
       • Baddeley
   • LTM
     • Duration- potentially forever
       • Bahrick
     • Capacity- potentially unlimited
       • Bahrick
     • encoding- semantic
       • Baddeley

3. ALSO HAS

   • SM
     • 99% lost via inattention
   • Rehearsal loop
     • vital in order to remember
       • Brown-peterson technique
         • forgetting curve

4. EVALUATION

   • +ve
     • support from clinical case/studies and experiments
   • -ve
     • too simplistic, stores are not unitary and information flow is not linear