Mindmap
Digipak and Magazine Ad Conventions
Inhalt der Mindmap
Digipak and Magazine Ad Conventions
Digipak
- Most of the shots in my digipak are of the two band members, two of them both (in equal prominence) and two symetrical shots of each member facing each other. It is conventional to have many panels showing the artist to help with the band's brand image, and making them easily recognisable to the audience
- The two central panels (disk and back cover) are different to the other 4 of the band members, as they are shots of countryside locations. It was important to include these shots as it links my digipak to my music video, as the narrative is set in the countryside. This therefore helped to make my digipak conventional of the rock genre as it links all 3 products of the branding campaign togther, similarly to the promotional material for Queens of the Stone Age's '...Like Clockwork
- Another conventional feature my digipak contains is the track listing, which is an expected feature of any album back cover, and the audience can know what song they are listening to as they listen to the album, and it therefore allows them to identify and name their favourite songs.
Magazine Ad
- Features such as the album release date and and title are prominent throughout many rock magazine ads, including my own
- Both the magazine image, and digipak front panel, show an image of the two band members in equal prominence, showing their equal status within the band, and that there are no individual stars
- My magazine advert includes critical acclaim from well known music magazine publishers. This is a very conventional feature of rock magazine adverts (though can apply to any genre), as artists want to show how good their album is, to convince their audience to buy it.
Both digipak and magazine contain the conventional feature of institutional information, which is an important convention, as the record label who pays for the recording of the album must be credited on all promotional material for the album
