Creativity

Creativity

1. necessity to achieve innovation

2. The characteristics of a person and the environment influence the creative process and lead to a creative outcome

3. Creativity is the production of novel and useful ideas

   • novel
     • creation of something orgininal
   • Useful in business
     • Possibility to commercialize or implement
   • innovation is the successful implementation of these ideas

4. To be creative, certain things haveto been seen in new ways or from different perspectives

   • 1. divergent thinking (create choices)
     • process to generate multiple related ideas for a given topic
       • unexpected, sponatenous manner
         • Patters in brain have to be broken and create new connections
           • e.g. brainstorming
           • e.g.Combining two unrelated concepts
     • measures of Divergent thinking
       • Fluency
         • #ideas per time unit
       • Originality
         • degree of newnewss
       • Flexibility
         • variety

5. 2. Convergent Thinking (make choices)

   • Combining ideas

6. what makes people creative?

   • expertise
     • technical/intellectual
   • motivation
     • intrinsive more effective
   • Creative thinking skills
     • flexibile/imaginative
       • avoid scripts

7. How to enhance creativity

   • expertise
     • training &courses
   • motivation
     • persuade importance
   • creative thinking skills
     • problem: overcoming assumptions and automatic thinking
       • Creating structure
       • Creating chaos
       • Tools
         • 1. left-right brain alteration
           • effects
             • bias of dominant brain
             • combined ideas
             • synergy
               • creativity
         • 2. SCAMPER
           • effects
             • ask questions
             • overview possibilities
         • 3. Design thinking
           • effects
             • structured process
             • new ideas
             • easy to use

8. How can groups be creative?

   • Teams not successful
     • Production blocking
       • diminishes amount/quality of ideas
     • Evaluation apprehension
       • fear of being negatively evaluated
     • Tool: Nominal group
       • 1. welcome & details task
         • 2. Generate ideas sliently
           • 3. share ideas
             • 4. discuss
               • 5. ideas are ranked

9. SIT

   • task unification
     • Multiplication
       • Subtraction
         • Division
           • Atrribute dependency