Unit 2: Memory

Unit 2: Memory

1. Multi-store Model of Memory (MSM)

   • 3 Memory Stores
     • Sensory Register
       • Iconic and echoic
       • D= Less than 1/2 a second, Ca=Over 100 million cells in one eye, Co= Depends on the sense
     • Short-term memory (STM)
       • D= 18- 30 secs, Ca= 5-9 items, Co= Acoustic
     • Long-term memory (LTM)
       • D= Potentially up to a lifetime, Ca= Potentially unlimited, Co= Semantic

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