Chapter 7: Social Perception and Attributions

Chapter 7: Social Perception and Attributions

1. Perceptual Process

   • Perceptions
     • Process of receiving information about and making sense of things around us
   • Selective Attention
     • Receiving selected information and ignoring others
   • Implicit Cognition
     • Any belief that is activated without conscious awareness
   • 4 Stage Information Processing Sequence
     • Pg 181
     • Schemata
       • Mental Picture
     • Selective
       • Salient Stimuli
         • Attention to someone or something which stands out
         • Bias towards negative info
     • Encoding and Simplication
     • Storage and Retention
     • Retrieval and Response

2. Managerial Implications

3. Perceptual Errors