Chapter 3 The competitive environment

Chapter 3 The competitive environment

1. S1 The supply environment

   • Purchasing research

2. S2 STEEPLE analysis

   • Socio-cultural
   • Technological
   • Economic
   • Environmental
   • Political
   • Legal
   • Ethical
   • SWOT analysis

3. S3 Competitive forces

   • Porter's five forces model
   • Monitoring competitors
   • Competition and Competitive supply
   • Regulation of competition

4. S4 Sources of competitive advantage

   • Generic sources of competitive advantage
     • Porter's generic strategies for competetive advantage
   • Two views of competitive strategy
   • Competitive resources and competencies