Mapa mental

Chapter 3 The competitive environment

Bhavin Mistry Inglês

Conteúdo do mapa

S1 The supply environment
- Purchasing research
S2 STEEPLE analysis
- Socio-cultural
- Technological
- Economic
- Environmental
- Political
- Legal
- Ethical
- SWOT analysis
S3 Competitive forces
- Porter's five forces model
- Monitoring competitors
- Competition and Competitive supply
- Regulation of competition
S4 Sources of competitive advantage
- Generic sources of competitive advantage
  - Porter's generic strategies for competetive advantage
- Two views of competitive strategy
- Competitive resources and competencies