TheSocietyand theConsumer

TheSocietyand theConsumer

1. The family life cycle

   • As a persons gets older, he or she tends to advance in his or her carrer and tends to get greater income
   • Obligations also tend to increase with time.

2. Family decision making

   • The decision maker have the power to determine issues
     • Whether to buy
     • Which producto to buy
     • Which brand to buy
     • Where to buy it
     • When to buy

3. Gruop influences

   • The aspirational reference group
     • Others against whom one would like to compare oneself
   • Associative
     • Include people who more realistically represent the individuals current equals or near-equals
   • The dissociative
     • Includes people that the individual would not like to be like
   • Another typology divides reference groups
     • The informational kind
     • Normative
     • Identification