Psychology Statistics - created from Mind Map

Seite 1

advantages/disadvatages of observational studies

Advantages: Business to get observe costumers in natural setting, insights not available through other insights like focus groups

Disadvantages: Time consuming, a large amount of inactivity, Biases

Advatages/disatvatges of participant observation

Advan: Depth of knowledge, knowledge of social problems

Disadvan: Time consuming, the observer affects behaviour

Advantages/disadvantages of case study research

Advantages: Less costly, less time consuming

Disadvantages: longer to analyze, the small sample size