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The learning approach.

• AO1
• The behaviourist approach only focuses on behaviour that can be observed and measured.
• Behaviourists tried to have a controlled lab environment within their studies.
• behaviourists believe that the processes are the same in similar species, so animals can replace humans.
• UCS= food, UCR= salivate, NS= bell, CS= bell CR= salivation
• behaviour is maintained and shaped by its consequences
• positive reinforcement, negative reinforcement, punishment
• AO3
• the approach is focused on controllable settings. this means that the the approach can be replicated.
• the approach seems to ignore any influence that free will might have in behaviour. skinner suggested that free will was an illusion

Social learning theory