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Triggers for Change
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Forces/ reasons for…
–Globalisation
–Keeping
the family business afloat
Forces/ reasons against…
–Risk
of moving into a new market
–Lack
of marketing expertise
–Core
values of the traditional business
Triggers…
Globalisation
–Biggest
financial loss in company's history
https://www.youtube.com/watch?v=RpiDWeRN4UA (Embed)
Triggers
Triggers for Change
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- Bsc Hons Applied Computing (PaaSl) Note on Triggers for Change, created by Steve Hiscock on 04/05/2013.
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- Steve Hiscock
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