Quiz
Introduction to Neuromarketing
Questions in this quiz (14)
1What is "neuromarketing"?
- AA way of misleading consumers into buying things they wouldn't otherwise want.
- BA form of market research that allows you to interpret what people say more accurately?
- CAn approach that allows marketers to measure consumers' subconscious responses to brands, ads and products using the techniques and knowledge from cognitive neuroscience?
2Why are companies interested in using neuromarketing?
- ATo predict consumer behaviour with greater accuracy than traditional methods alone
- BBecause consumers often don't know what they really think
- CTo understand how their products or services stimulate the brain's reward and decision making areas
3We always know what will make us happy.
- ATrue
- BFalse
4Which of these neuro-techniques measure brain responses directly?
- AFunctional MRI
- BElectroencephalography
- CLie detectors or devices that measure skin sweat or heart rate
- DNone of them
5Neurons, or brain cells, communicate via a series of electro-chemical processes.
- ATrue
- BFalse
6What is the phenomenon whereby an individual fails to perceive an unexpected stimulus that is in plain sight?
- AChoice blindness
- BBlindsight
- CChange or inattentional blindness
7What is the estimated number of neurons in the human brain?
- A100 billion
- B100 trillion
- C1 billion
8The principle of specialisation proposes that each brain area only participates in a specific task. Their functions are hard-wired from birth.
- ATrue
- BFalse
9To represent the world, the brain detects physical energy from the environment and converts it into neural signals. This is a process called perception.
- ATrue
- BFalse
10Top-down processing refers to the phenomenon by which our prior expectations and experiences influence what we actually perceive or experience.
- ATrue
- BFalse
11Which of these can influence our perception?
- AContext
- BCulture
- CPerceptual set
- DAll of the above
12Determining if someone wants something (even implicitly) is a much better predictor of whether or not they will buy it, than if they say they like it.
- ATrue
- BFalse
13Which of these statements best characterises the function of mirror neurons?
- AThey help us to see ourselves more accurately
- BThey mimic the motor actions that we see others performing
- CThey facilitate the speed at which brain cells communicate
1490% of our behaviour is driven by subconscious processes in the brain. This is why market research methods that only rely on explicit consumer feedback can be inaccurate.
- ATrue
- BFalse
Information
- Description
- This is a short test to remind you what you have learned about the fundamental objectives of neuromarketing and some key points about how the brain works.
- Author
- Gemma Calvert
- Language
- English
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- 878
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