Flashcards
chapter 8
Cards in this deck (36)
- 1consumer beliefs influence what?consumer attitudes
- 2along with consumer beliefs what else influences consumer attitudes?consumer feelings
- 3what two things influence consumer attitudes?beliefs and feelings
- 4consumer attitudes influence what?consumer intentions
- 5consumer intentions influence what?consumer behavior
- 6subjective judgements about the relationship between two or more thingsbeliefs
- 7an affective state( current mood state) or reaction (emotions experienced during product consumption)feelings
- 8global evaluative judgements (likes and dislikes). a learned predisposition to behave in a consistently favorable or unfavorable manner towards an objectattitudes
- 9subjective judgements by people about how they will behave in the futureintentions
- 10beliefs about the futureexpectations
- 11consumers willingness to spend is influenced by whatbeliefs of their financial future
- 12why should consumers want to buy your brand instead of the competitor's?brand distinctiveness
- 13the desirability of products having something unique to offer to their consumersunique selling proposition
- 14consumers use information about one thing to form beliefs about something elseinferential beliefs
- 15when are beliefs often inferred?when product information is incomplete
- 16inferring about a product or brand based on price or qualityprice-quality inferential beliefs
- 174 types of attitudes1- attitude towards the object
2- attitude towards the advertisement
3. attitude towards the behavior
4. preferences - 18represents the evaluation of the object Aoattitude towards the object
- 19represents the global evaluation of an advertisement Aadattitude towards the advertisement
- 20represents the evaluation of performing a particular behavior involving the attitude object Abattitude towards the behavior
- 21represents the attitudes toward one object in relation to anotherpreferences
- 223 structural models of attitudestricomponent attitude model
multiattribute attitude model
attitude toward the ad model - 23conation (your attitude) cognition (thoughts we believe) affect (emotions) all influence each othertricomponent attitude model
- 24the attitude towards an object is based on the summed set of beliefs about the objects attributes weighted by the evaluation of these attributesthe fishbein multiattribute attitude model
- 25theory of reasoned action states that intentions are shaped by what two things?attitude towards the behavior and subjective norm
- 26theory of reasoned action states that attitude towards the behavior is shaped by what two thingsbeliefs that the behavior leads to certain outcomes and the evaluation of the outcomes
- 27theory of reasoned action states the subjective norm are formed by what two things?beliefs that specific referents think i should or shouldn't perform the behavior and motivation to comply with the specific referents
- 28a model that proposes that a consumer forms various feelings and judgements as the result of the exposure to an advertisement which in turn affect the consumers attitude toward the ad and attitude towards the brandattitude towards the ad model
- 29stratagies of attitude changechanging the basic motivaitonal function/belifs, associating the product with an admired group or event,resolving two conflicting attitudes, altering the components of the multiattribute model, changing beliefs about competitors brands
- 30changing the basic motivational function/ beliefs (4)utilitarian, ego defensive, value expressive, knowledge
- 31do better perform betterutilitarian
- 32improves your ego, how you feel about yourself, statusego defensive
- 33using the product allows you to express yourself, reflect you own valuesvalue expresive
- 34using this product will make you more knowledgeableknowledge
- 35consumer attitudes are changed by two distinctly different routes to persuasion: a central route or peripheral routeelaboration likelihood model (ELM)
- 36holds that discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude objectcognitive dissonance theory
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- Consumer behavior Flashcards on chapter 8, created by sofiaisabel418 on 17/06/2013.
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