Flashcards
SEO
Cards in this deck (16)
- 1How does SEO differ from PPC?SEO is concerned with natural, organic (unpaid) processes to boost index and ranking
- 2What are the two fundamentals of SEO?On-page optimisation and off-page optimisation
- 3What is on-page optimisation?Refining the website to increase index and ranking by search engines
- 4What is off-page optimisation?Developing quality inbound links from relevant websites
- 5Which factors are important to Google indexing?Search terms used
Location of searcher
Location used in search
Are they logged in? (Google+)
Search history
Are they using a mobile device? - 6Which factors are important to Google ranking?Domain
Site and page quality
Freshness (up to date)
Is it safe? (https)
User context: location, search history
On/off page SEO
Multi-regional & multi-lingual
200+ more - 7Features of on-site optimisationSite content and structure
Headings (h1-h6)
URLs
Alt & Meta tags
Sitemaps
Code analysis & structure - 83 areas for SEO successSearch engine - understands what you do
Competitor - out-bid/outperform for keywords
Customer - ensure it is relevant - 9What are the (5Ps) customer insights of online searches?Person: who they are, segmented and qualified needs
Place: location and destination
Priority: indicator of timeframe
Product: what is important for customer
Purchase: where or how customer wants to buy - 10What are the business benefits of SEO?Increased Click-through-rate
Increased engagement
Increased conversions - 11What are the marketing benefits of SEO?Increased visibility
Credibility and status (reputation)
Market leadership
Competitive advantage - 12What are the KPIs for SEO?Visitor numbers
Page views
CTR
Downloads
Conversions/transactions
Website engagement - 13How does content improve SEO?Make it unique, relevant, up-to-date, easy to navigate.
Include copy, photos, videos, slides etc. - 14What is the difference between an inbound link and an internal link?Inbound link is from an another website.
Internal link is from one page to another page, navigating the viewer around the same website. - 15How to increase inbound linksGet customers to link social media to website
Build a company blog
Create inspiring content that goes viral
Earn increased exposure through giveaways, contests, press releases and product launches - 16—
Information
- Description
- User has deleted their subject information Flashcards on SEO, created by Deleted user on 30/09/2016.
- Created by
- Deleted user · Sep 2016
- Updated
- Dec 18, 2016
- Views
- 48
- History
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- Created by Alex Whitty · Oct 6, 2015
- Copied by Helen Davy · Sep 30, 2016
- Rating