3423992
Description
Flashcards by Ash Andrew, updated more than 1 year ago
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Created by Ash Andrew
over 8 years ago
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| Question | Answer |
| SEO Stands for? | Search Engine Optimization |
| Black-hat SEO is any practice that | Search engines from upon |
| A brand-new website should NOT choose target keyword phrases based on | Current Ranking |
| A website should choose target key word phrases based on 3 things | Relevance, traffic and competition |
| Compared to fat head keyword phrases, long tail keyword phrases typically | receive a lower volume of searches, are longer, more plentiful |
| If I have a website that sells running shoes, i should map the keyword phrase "asics Gel-Kayano 20" to? | A product page |
| The title tag of a webpage appears | At the top of the browser and on the SERP |
| What does SERP stand for? | Search Engine Results Page |
| My chosen keyword phrase for a page make up __ to __ % of the page's content | 3 to 5% of the page's content |
| Alt text is | The text that appears if an image does not download from the server |
| A website can influence its click-though rate on the SERP through | The title tag and the meta description |
| Why does having too much advertising space damage a websites search rankings? | Search engines consider a site with lots of advertising space to be lower quality |
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