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Flashcards

Chapter 9

aleaguirre IS FINAL EXAM English 73 cards

Cards in this deck (73)

  1. 1Micropaymentsprovide content providers with a cost-effective method for processing high volumes of very small monetary transactions
  2. 2E-Commerce AdvantagesDecreased costs;
    Better relationships with suppliers, customers, business partners;
    Increasing customer involvement/feedback;
    Improving customer service;
    Increasing flexibility and ease of shopping
  3. 3E-Commerce AdvantagesIncreasing the number of customers;
    Increasing opportunities for collaboration with business partners;
    Increasing return on investment because inventory needs are reduced
  4. 4community providerprovides an online meeting place where people with similar interests can communicate and find useful information
    (facebook, google+)
  5. 5Wisdom of CrowdsBased on concept that large numbers of people can make better decisions about topics and products than a single person
  6. 6crowdsourcingwhere firms offer incentives to customers for solving a problem or coming up with an idea
  7. 7prediction marketspeer-to-peer betting markets on specific outcomes (elections, sales figures, designs for new products) – customer places bets or votes for or against specific outcomes
  8. 8Crowd-fundingorganized web sites where individuals can ask for direct financial contributions from family, friends, and others to help fund some type of venture
  9. 9Long-tail marketingability to reach a large audience inexpensively
  10. 10behavioral targetingtracking online behavior of individuals on thousands of Web sites
  11. 11Search Engine Marketinguse of search engines to deliver sponsored links (for which advertisers have paid) in search engine results
  12. 12Web Site Visitor TrackingE-Commerce Web sites have tools to track a shopper’s every step through an online store
  13. 13Search Engine Optimizationprocess of changing a site’s content, layout and format in order to increase the ranking of the site on popular search engines and to generate more site visitors
  14. 14Search Engine Optimizationmethod for improving the volume or quality of traffic to a web site; improving the ranking of a web site in search engine listings
  15. 15Web Site PersonalizationFirms can create unique personalized Web pages that display content or ads for products or services of special interest to individual users, improving the customer experience and creating additional value.
  16. 16Spamdexingusing a variety of deceptive techniques in an attempt to manipulate search engine rankings
  17. 17Recommendations for optimizing a Web Site-Keywords
    -page title
    -inbound links
  18. 18Social E-commerce-Based on digital social graph
    -Mapping of all significant online relationships
    -On-line social network
  19. 19Social MediaFastest growing media for branding and marketing
  20. 20Social Network Marketing & Social Searchan effort to provide fewer, more relevant, and trustworthy search results based on a person’s network of social contacts
  21. 21Electronic Paymentmoney or script that is exchanged electronically
    (payment cards, e-cash, e-check, e-wallet)
  22. 22Financial Cybermediaryan Internet-based company that facilitates payments over the Internet (ex. PayPal)
  23. 23service providerprovides Web 2.0 applications such as photo sharing, video sharing, and user-generated content as services. Provides other services such as online data storage and backup.
  24. 24content providercreates revenue by providing digital content, such as news, music, photos, or video, over the Web. the customer may pay to access the content, or revenue may be generated by selling advertising space.
  25. 25portalprovides initial point of entry to the Web along with specialized content and other services
  26. 26transaction brokersaves users money and time by processing online sales transactions and generating a fee each time a transaction occurs
  27. 27market creatorprovides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for those products.
  28. 28E- Governmentinvolves the use of Internet technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer and the various branches of government
  29. 29Government-to-Citizen (G2C)Government services provided on-line to citizens/customers
    (Renew driver’s licenses, passports, visas, Medicare Medicaid benefits, social security, food stamps, public service announcements)
  30. 30Government-to-Business (G2B)Government services to businesses
    Information about regulations, licenses; import/export/tariff information; forms
  31. 31Government-to-Business (G2B)Business initiated transactions to government-
    Filing information with SEC/EEO/IRS, paying taxes/fees
  32. 32Government-to-Citizen (G2C)Consumer initiated transactions with government -
    Elections/voting, census/demographic information, file/pay taxes
  33. 33Government-to-Government (G2G)governments exchanging information
    (local, state, national, International)
  34. 34M-Commerceuse of wireless mobile devices for purchasing goods and services
  35. 35Sales Revenue Modelcompanies derive revenue by selling goods, information, or services to customers
    (ex. Amazon sells books, music, and other products)
  36. 36Advertising Revenue Modela Web site generates revenue by attracting a large audience of visitors who can then be exposed to advertisements
  37. 37Subscription Revenue Modela Web site offering content or services charges a subscription fee for access to some or all of its offerings on an ongoing basis
  38. 38Free/ Freemium Revenue Modelfirms offer basic services or content for free, while charging a premium for advanced or special features
  39. 39Transaction Fee Revenue Model (sometimes called brokerage)a company receives a fee for enabling or executing a transaction
    (ex. eBay provides an online auction marketplace and receives a small transaction fee from a seller if the seller is successful in selling an item)
  40. 40Affiliate Revenue ModelWeb sites (called affiliate web sites) send visitors to other Web sites in return for a referral fee or percentage of the revenue from any resulting sales
  41. 41e-tailersells physical products directly to consumers or to individual businesses
  42. 42Market Entry Costscosts merchants must pay to bring goods to market
  43. 43Search Costseffort required to find suitable products
  44. 44Richnessthe complexity and content of a message
  45. 45Interactivitye-commerce can provide two way communication between merchant and consumer
  46. 46Information Densitythe total amount and quality of information available to all market participants
  47. 47Price Transparencythe ease of finding out the cost of an item
  48. 48Cost Transparencythe ability to find out the actual cost to the merchants
  49. 49Price Discriminationselling the same goods to different targeted groups at different prices
  50. 50Personalizationability to target marketing messages to specific individuals by adjusting the message to a person’s name, interests, and past purchases
  51. 51Customizationmodification of a good or service based on a user’s preference
  52. 52Information Asymmetryexists when one party in a transaction has more information that is important for the transaction than the other party
  53. 53Transaction Coststhe costs of participating in a market
  54. 54Menu Costsmerchant's costs of changing prices
  55. 55dynamic pricingthe price of a product varies depending on the demand characteristics of the customer or the supply situation of the seller
  56. 56disintermediationthe removal of organizations or business process layers responsible for intermediary steps in a value chain
  57. 57digital goodsGoods that can be delivered over a digital network (music, video, software, newspapers, books)
  58. 58Business- to- Consumer (B2C)businesses sell their products or services directly to consumers over the Internet; may involve disintermediation
  59. 59E-shop (e-tailer, e-store, on-line store)an on-line version of a retail store
  60. 60E-mallconsists of a number of e-shops; serves as a gateway (portal) through which a consumer can access multiple e-shops
  61. 61Menu-driven pricingcompany sets the price that consumers pay
    (traditional B2C)
  62. 62Reverse-Pricingconsumer specifies the price he/she is willing to pay, the company can accept or reject it
    (ex. Priceline.com)
  63. 63Consumer-to-Consumer (C2C)Involves business transactions between users; offer goods and services to assist consumers interacting with each other over the Internet
  64. 64Forward AuctionSellers use the site as a selling channel to many buyers and the highest bid wins
    (ex. Ebay)
  65. 65Business-to-Business (B2B)Involves electronic transactions among businesses; businesses buying from and selling to each other over the Internet; lowers production costs and improves accuracy by eliminating many labor-intensive tasks
  66. 66Electronic Data Interchange (EDI)Computer-to-computer exchange of standard transactions such as invoices, purchase orders.
  67. 67Private Industrial Networks (private exchanges)Large firm using extranet to link to its suppliers, distributors, and other key business partners
  68. 68Reverse Auctionvendors provide quotes (bid) to firm on price they will sell for;
    buyer selects the vendor with the lowest bid or quote
  69. 69Net marketplaces (e-hubs) or 3rd party Exchangesonline marketplaces where multiple buyers can purchase from multiple sellers
  70. 70E-Commerceuse of the Internet and Web to transact business; digitally enabled transactions
  71. 71UbiquityInternet/Web technology available everywhere: anytime, anyplace; A marketplace extended beyond traditional boundaries and removed from temporal, geographic locations
  72. 72Global ReachThe technology reaches across national boundaries, around Earth; Commerce enabled across cultural and national boundaries seamlessly and without modification.
  73. 73Universal StandardsOne set of technology standards: Internet standards;

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IS FINAL EXAM Flashcards on Chapter 9, created by aleaguirre on 01/05/2013.
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