Flashcards
Social Change
Cards in this deck (5)
- 1Social ChangeMinority Influence
- Drawing attention to an issue: eg the Suffragettes
- Cognitive conflict: creates a conflict within the group
- The consistency of position: eg protests
- Augmentation principle: eg, suffering
- Snowball effect: becomes widespread - 2Social ChangeMajority Influence (Conformity)
- Behavioural choices are often related to group norms: Normative influence
- Perceived norm will be conformed to
- Perceived and actual norm = misperception
- SOCIAL NORM INTERVENTIONS
> EG: adverts - 3EvaluationGradual
> History challenges the view that minorities can bring about social change quickly
- A strong tendency for humans to conform and maintain the status quo rather than engage in social change - 4EvaluationBeing perceived as deviant limit the influence
> Members of the majority may avoid aligning themselves with the minority position because they do not want to be perceived as a deviant
> The message then has very little impact - 5EvaluationLimitations of the social norms approach
> Not all interventions have led to social change
> DeJong et al. (2009) - driving down alcohol consumption in students from 14 different colleges (+ surveys before and after)
> Did not report lower perceptions or consumption