Flashcards
6
Cards in this deck (7)
- 1b2b-markkinoinnin komponentit (4)1. markkinasegmentin valitseminen
2. hinnoittelu
3. markkinointikanava
4. kommunikaatio - 2Need to know when formulating business strategy (3)1.objectives and goals (ROI, profit...)
2.scope (where planning to operate: geographically, which segments)
3.advantage (onko kestävä etu?) - 3Choosing market means choosing (5)1. opportunity, customer need
2. technology
3. competitive scene
4. regulatory context
5. social context - 4Stages of the buying process1. recognizing need
2. establishing specifications and supply sources
3. requesting proposals, making purchase
4. post-purchase evaluation - 5Benefit typology (types of benefits)1. economic tangible benefits (gas consumption savings)
2. noneconomic tangible benefits (vendor reputation, brand image)
3. economic intabgible benefits (customer can't verify vendor claims)
4. noneconomic intangible benefits (trustworthiness) - 6Hinnan nostamiseksi1. enemmän asiakasarvoa
2. enemmän asiakkaan kokemaa arvoa
3. kustannusten leikkaaminen laskematta asiakasarvoa - 7Miten internet on muuttanut b2b-ostoprosessin vaiheita (4)1. vendor websites, search engines, social media
2. third-party websites, vendor websites, search engines, extranets
3. e-mail, used-generated content, reverse auctions
4. forums, panels, blogs, webinars, online demos
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- Teollisuustalous / Tuotantotalous (B2B-Markkinointi) Flashcards on 6, created by Lauri Hiltunen on 26/11/2019.
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- Lauri Hiltunen
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