4985744
Description
Flashcards by Marisa Siino, updated more than 1 year ago
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Created by Marisa Siino
about 8 years ago
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| Question | Answer |
| • frankin car co. • example of consumer capitalization • roaring twenties | |
| • depression era • tried to recapture roaring twenties • nostalgic attraction | |
| • the new Bauhaus • new Bauhaus Chicago • later becomes school of design | |
| • paul rand • corporate identity | |
| • first corporations to create uniform style ciba • identity through color, type face and basic visual elements | |
| • josef muller brockmann • swiss design • International style • modernism | |
| • josef muller brockman • concert poster • modernism and international/ swiss style | |
| • max miedinger and edouard Hoffman • Helvetica • Originally called Neue haas grotesk • Wanted to market to American | |
| • Experimented with flexibility of film • Twisted the strip of photographically produced type | |
| • Herbert bayer • “great ideas of western man” • promoted the company without making any read connection to the products | |
| • each medium • imprints its logic on the psyche of individuals and on the patterning of societies. • Massage (typo) • All media works us over completely. • Mentally massaging you | |
| • Milton glaser and seymout chwast • members of push pin studios | |
| • manifesto • called for resistance • revived by adbusters in 1999 | |
| • photographic production • one of off camera ready layouts • letraset | |
| • new ear of post modern aesthetic • Modernism as a style |
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