Flowchart
Multi-store Model - Atkinson & Shiffrin (1968/1972)
Flowchart content
Sensory Memory: Information encoded in sensory format. Capacity of 4 letters (Sperling 1960), or 10 letters (using partial recall). Duration of 2 seconds or less. Forgotten through decay.
Decay
Attention
Short-Term Memory: Mainly encoded acoustically. Capacity of 7±2 chunks of data (Miller 1956). Duration is potentially infinite as long as rehearsal is uninterrupted; otherwise a few seconds.
Reheasal
Long-Term Memory: Encoded semantically. Capacity is unlimited. Duration is potentially unlimited however decline after 48 years.
Displacement
Decay
Retrieval
Interference
Decay
Retrieval Failure
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- Multi-store Model - Atkinson & Shiffrin (1968/1972)
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- Ella Middlemiss
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