MARK 160 MT 1

MARK 160 MT 1

1. Ch.1: Creating & Capturing Customer Value

   • Data
     • Primary
     • Secondary

2. Ch. 3: Ethics & Social Responsibility

3. Ch. 4: Analyzing the Marketing Environment

4. Ch. 5: Managing Marketing Info

   • Data
     • Primary
     • Secondary

5. Ch. 6: Consumer & Business Buyer Behavior