CREATIVITY

CREATIVITY

1. vs. Mental Models

   • mental models could missguide us
   • avoid paradigms that tell what "should" be done

2. techniques

   • job to be done
     • go to the root of the problem and ask yourself: "what's the job to be done?"
   • concept fan
     • from each concept you get specific ideas, and directions

3. look from a different perspective

4. needs passion, experience, practice, sharing of ideas

5. comes from the RIGHT side of the brain

6. innovation elements

   • internal
     • attitude, imagination, knowledge
   • external
     • resources, culture, habitat

7. intelligence having fun!

8. turn problems into opportunities

9. thinking styles

   • left
     • basal: order & procedures
     • frontal: logic & math
   • right
     • basal: spiritual & symbolic
     • frontal: visual & spacial

10. SCAMPER

    • Substitute
    • Combine
    • Adapt
    • Modify/Magnify
    • Put to another use
    • Eliminate something
    • Reverse/Rearrange
    • simple steps that can be followed to enhance an idea, each one of them helps to improve something

11. in Coorporations

    • six elements
      • alignment
        • clarity, commitment and responsibility
        • difficult to obtain
        • same goals to everybody
      • self-iniciated activity
        • not demanded
        • reach all, easy to use, documentation, motivation
      • unofficial activity
        • from time to time, let them do what they want
      • serendipity
        • pleasant surprise/accident
        • promote it: increase sagacity, awareness and "good" accidents
      • diverse stimuli
        • strategies
          • identify and present
          • rotate employees
          • force interaction
          • create opportunities
      • within company communication
        • unplanned activities
        • cooperation, opportunities and comunication among employees
    • what every company needs to look for