Framework 3: Graphology

Framework 3: Graphology

1. Visual elements of a text

2. Verbal and non-verbal

3. Shape, image, colour, space and typography

   • Typography
     • font type, size, colour, presentation
   • Shape
     • gives an indication of its genre
   • Image, two types:
     • Iconic
       • direct picture of what it represents
     • Symbolic
       • Drawn on association or connotation

4. O2 = Oxygen. The bubbles are a representation of air. It's everywhere, just like you'll find the phone everywhere. You need oxygen to live, and so you need the phone to survive. The name 'O2' is also unusual and abstract, meaning it's more likely to stay in your mind.

Images and files in the map