E-commerce- Research task

E-commerce- Research task

1. Competitive environment

2. Functional areas

3. Threats and opportunities

   • Threats
     • Barriers to entry low
     • Price comparison websites
     • Security issues= damage to reputation
     • Closure of Brick and mortar= cannibalism
   • Opportunities
     • Less capital required to start-up business
     • Able to target larger markets
     • Disintermediation
     • Can obtain lots of market information
     • Lower overheads
     • Customisation for customers

4. Stakeholders

5. If, why and how businesses respond to growth

   • Why
     • Nature of the products
       • Poundland
       • Primark
     • Activities of competitors
   • How
     • Brand reputation
     • Customer needs and preferences
       • Amazon opening physical outlets
   • If
     • Initial costs of labour expertise and implementation
     • Shortage of lorry drivers
       • Amazon Drones
     • Security
       • talkTalk

6. Impacts on business performance