Branding

Branding

1. Is the process of creating an image or a name for an specific product.

   • The identity of a product
     • MY PRODUCT
       • Who is it made for
         • It is made for all type of students and have all type for materials
           • Norma had a great variety of notebooks for little children to university

2. Key elements

   • Purpose
     • Why your product is unique from others
       • Is not only selling a product, is showing the clients that their lifes can be better with it
         • Messages
           • What is the story of your brand. What do you want to transmit
   • Emotion
     • Make the client feel like the product belong to them
       • Use emotional images to get to the clients feelings
   • A killer logo
     • If your brand is placed for all public the main attention will have to be in the logo (bright colors)
       • Figures can also help your logo be more unique

3. Branding vs. Marketing

   • Branding
     • Strategic
       • It´s main idea is to convince to be a loyal customer of a mayor brand
       • Promise
         • To be the best brand, making your customers surprised and satisfied
           • It´s long term
             • Gives personality to a brand
           • Branding is the being
   • Marketing
     • Less agressive
       • Convince of buying a product but not sticking with the brand
         • Short term
       • Marketing is the doing
         • Understands what the customer wants

4. What a brand should have? (for business)

   • Something that can make customers stay with the brand
     • Ex: Quality, Variety etc.
   • Equity
     • Have communiciation plan to propose and develope ideas
   • A voice for your brand
     • Someone that would be able to express your brand to the world

Images and files in the map