Text 11- Seven Simple steps to going and staying vegetarian

Text 11- Seven Simple steps to going and staying vegetarian

1. Contexts of production

   • Comes from the website of the vegetarian Society, and gives simple steps to advise people who want to become or are intereseted in the vegetarian lifestyle
   • The oldest vegetarian organisation in the world, promotes the understanding and respect for the vegetarian lifestyles
   • purpose is to inform, advise and persuade
   • Website article
   • Audience is those who are interested in becoming a vegetarian

2. Structure and Form layout and presentation

   • 7 Simples steps breaks the text down into easier reading- also helps the purpose of persuasion
   • The colours support the vegetarian theme, along with the images supporting the narutal and happy message. The logo is iconic of the society.

3. Word choice

   • Alliteration used to emphasis the texts simplicity
   • Imperatives 'don't be put off' 'Try something new' 'learn a little' 'Don't go it alone'- highlights the positives of what you can do, not demanding. Continues the advisery tone. Encourages rather than puts them off.
   • 'understanding and respect for vegetarian lifestyles' implies that vegetarians recieve the oposite to this
   • Lexis used which talks about people who don't know much about vegetarianism