Personalization Principle

Description

Mind Map for CH. 9
Courtney Walker
Mind Map by Courtney Walker, updated more than 1 year ago
Courtney Walker
Created by Courtney Walker over 6 years ago
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Resource summary

Personalization Principle
  1. Making the author more visible

    Annotations:

    • Does not need to look real. There are benefits to having a different race. 
    1. Adds a personal touch and allows for a friendly learning environment
    2. Formality
      1. Can still have a formal tone

        Annotations:

        • Implement "polite speech" rather than direct speech. 
        1. Effective language
          1. Credible instructional messages
            1. Tone that is adjusted for the learner
      2. Better conveys information

        Annotations:

        • Psychological activity is enhanced. 
        1. Instructional message with social cues

          Annotations:

          • Activation of social response ---Increase in active cognitive processing ---Increase in quality of learning outcome

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