Mind map

Sampling

Arthur Gray Business Studies AS level English

Map content

Sampling

Definition
- Gathering data from a group of respondents whose views or behaviour should be representative of the target market as a whole.
Types of sampling
- •Random Sampling
  - •Every member of the target market has an equal chance of being chosen
- Quota Sampling
  - •Selecting a group based on the characteristics of the target market
- Stratified Sampling
  - •Identifying certain criteria (strata) that are significant and selecting a sample that represent them
Benefits of Sampling
- •aSKING A SMALL GROUP CAN PROVIDE AN INSIGHT INTO the whole target market
- •-Can help to avoid costly mistakes
- •Can learn about the market faster therefore can act more effectively when making decisions
Drawbacks of Sampling
- Chances of bias
- Difficulties in selecting a truly representative sample
- In adequate knowledge in the subject
- Changeability of units
- impossibility of sampling

Description: AS level Business Studies (Decision making for marketing) Mind Map on Sampling, created by Arthur Gray on 16/04/2018.
Created by: Arthur Gray
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