PESTEL

PESTEL

1. Political

   • Includes taxation policy, government stability and foreign trade regulations

2. Economic

   • Includes interest rates, inflation, business cycles, unemployment, disposable income and energy availability & cost

3. Social

   • Includes population demographics, social mobility, income distribution, attitudes to work & leisure, levels of education and consumerism

4. Technological

   • Influenced by government investment in research, new discoveries & developments, government & industry focus of technological effort, speed of technological transfer and rates of obsolescence

5. Ecological/ Environmental

   • Considers the way in which an organisation can produce its goods or services with the minimum environmental damage

6. Legal

   • Influenced by taxation, employment law, monopoly legislation and environmental protection laws