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GAMIFICATION

Noboru Aso Spanish

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GAMIFICATION

Gamification 101
- Gamification defined
  - Integration of game dynamics and mechanics in a business context
    - Website
    - Business service
    - Marketing campaign
    - Current portal
    - Online community
  - Drives
    - Engagement
    - Participation
- Business value
  - Participation drives business value
    - Examples
      - Taking a poll
      - Rating products
      - Answering questions
      - Taking quizzes
  - Tracking statistics drives participation
    - Reward
    - Status
    - Achievement
    - Competition
  - Who is participating?
    - Fans
    - Employees
    - Students
    - Customers
  - Uses cases
    - Building and activating a community of members or fans
    - Building your brand
    - Driving engagement and loyalty
    - Motivating behavior
- Building blocks
  - Game dynamics
    - Reward
    - Status
    - Achievement
    - Self-expression
    - Competition
    - Altruism
  - Game mechanics
    - Gifts and charity
    - Leaderboards
    - Virtual goods and spaces
    - Challenges
    - Levels
    - Points
Getting Gamification Right
- 22 Best Practices
  - Clearly identify goals before diving in
    - What to accomplish
    - Thinking carefully
      - Desired outcomes
    - Success Achievement
  - Tie gamification to business needs
  - Understand the psychology
    - Spacing effect
    - Testing effect
  - Keep the game design simple
    - Transparent process
      - Scoring
      - Winning
    - Linked to an outcome
    - Avoid frustration
      - Awareness of what to do
      - Tutorials
  - Leaderboards play an important role
    - Sense of status
    - Players comparisons
    - Achievement recognizition
  - But beware of leaderboard limitations
    - Demotivating
    - Competition disliking
    - Intimidating
  - Permit personalization
    - Digital personas
  - Encourage the freedom to fail
    - Game-based learning
      - Review information
      - Reinforce knowledge
  - Build in continuous feedback
    - Progress indicators
    - Accomplishments alerts
    - Reward mastery
  - Add elements to delight or surprise users
    - Add variation to challenges
      - Length
      - Difficulty
      - Completion time
    - Unannounced rewards
  - Distinguish between levels and badges
    - Levels
      - Learning journey
    - Badges
      - Nonlinear progress
  - Create an initial buzz
    - Promote the launch
      - Corporate newsletter
      - Social media
      - Personalized Notifications
        Email
        Text
    - Grab users attention
      - Badges
      - Rewards
    - Solicit feedback
      - Improve
      - Expand
  - Monitor the system for abuse
    - Prevent cheaters
    - Identify disengaged employees
      - Offer incentives
  - Extrinsic versus intrinsic
    - Extrinsic rewards
      - Cash
      - Merchandise
    - Intrinsic rewards
      - Personal pride
  - Different strokes for different folks
    - Gamers categorization
      - Socializers
        Relatedness
      - Free Spirits
        Autonomy
      - Achievers
        Mastery
      - Players
        Extrinsic rewards
      - Philanthropists
        Purpose
      - Disruptors
        Change
  - Be on point with points
    - Fairness
  - Get social
    - Build a community
      - Exchange
      - Interaction
  - Keep it fresh
    - Refresh and update content
    - Add levels and badges
  - Require participation
    - Make play mandatory
  - Leverage it throughout the employee life cycle
    - Learning
    - Performance
    - Career management
  - Use it as a management tool
    - Measure employees performance
  - It is just one part of the L&D toolkit
    - Choose right project
      - Tailor it to the audience

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Description: Mind Map on GAMIFICATION, created by Noboru Aso on 16/10/2019.
Created by: Noboru Aso
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GAMIFICATION

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