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1. COMPETITORS

   • Lufthansa
   • Azores Airline
   • Star Alliance
   • Air France
   • British Airways

2. HISTORY

   • Differentiating Attributes
     • Name
     • Logo
     • Slogan

3. CURRENT SITUATION

   • Productivity:
   • Profit
   • Reputation
   • Environment
   • Vision, Mission and Objectives
   • Positioning

4. ADVERTISING

   • Socia lMedia
     • Facebook, Youtube; Instagram Etc
   • Target audience
     • Buying behaviour
   • Campains
     • Miles&Go
   • Cooperations

5. SWOT

   • Strenghts
   • Weaknesses
   • Opportunities
   • Threats

6. STRATEGIES

   • Innovation
   • New Products
   • Services

7. WHAT'S NEXT?

8. MARKETING MIX

   • Product
   • Communication
   • Distribution
   • Price

Images and files in the map