INTERVIEWS

INTERVIEWS

1. Structured Interviews

   • a set of identical questions asked the same way
     • -standardized data collection
     • -High Reliability
     • - Transparent
     • -can obtain large numbers, quick and cheap
     • - May lack validity
     • - Lack of validity: questions may not cover respondents experiences
     • - Lack of Flexibility
     • - Meaning Problem

2. Semi Structured

   • An interview schedule which is adapted to the reply of respondents
     • -Gives more depth and validity
     • - Better understanding of things from respondents view
     • - Allows for elaboration
       • ADVANTAGES

3. Unstructured Interiews

   • No pre planned schedule - more like a conversation
   • - Less Standardized
     • DISADVANTAGES
   • - Less reliable
   • - Less transparent
   • - More time consuming and expensive

4. LIMITATIONS OF ALL

   • - They all lack ecological validity: cannot tell us how people really behave
   • Interview effect: may produce'socially expected' answers
   • investigator effects: researcher may influence respondents' answers