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Mind map

Questionnaires

Salvador Germán Dorantes martinez Negocios Internacionales English

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Questionnaires

  1. 1.- Types Structured: Fixed, closed-ended questions. Semi-structured: Mix of open and closed questions. Unstructured: Mostly open-ended, flexible format. Self-administered: Filled out by respondents. Interviewer-administered: Guided by a researcher.

  2. 2.- Issues Poorly worded or ambiguous questions can cause bias. Low response rates, especially online. Social desirability bias (people give “nice” answers). Requires pilot testing for clarity and reliability.

  3. 3.- Data Analysis Quantitative: Statistical analysis of closed-ended responses (frequencies, averages, correlations). Qualitative: Thematic analysis of open-ended answers.

  4. 4.- Uses To collect information from large populations efficiently. To measure opinions, attitudes, or perceptions. Useful in descriptive and correlational research.

  5. 5.- Limitations Limited depth of responses. Misinterpretation of questions without clarification. Difficult to ensure honesty or attention from respondents.

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Negocios Internacionales Mind Map on Questionnaires, created by Salvador Germán Dorantes martinez on 23/10/2025.
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