ECOMMERCE

ECOMMERCE

1. Benefits to Customers

   • Convenience
   • More Selection
   • Lower Prices
   • Reviews
   • Allows for Discretionary Purchases
   • Suggestions for Related Items

2. Benefits to Companies

   • Easier to Interact with Customer
   • International - Larger Market
   • Lower Cost/Overhead
   • Lower Supplier Costs From Bidding
   • Dynamic Pricing
   • Easier to set up an Internet Site

3. Types of Websites

   • B2C
   • B2B
   • B2E
   • C2C
   • G2C
   • G2B
   • G2G

4. Revenue Models

   • 1. Catalouge Website
   • 2. Fee for Content
   • 3. Ad Revenue
   • 4. Fee for Transactions
   • 5. Fee for Services
   • 6. Free for Many, Fee for a Few

5. Ethical Issues

   • Opt in/Opt out spam
     • now illegal in Canada
   • Use of Information
     • If there is no policy the business can sell your information.
   • Return Policy
     • There is no law stating a company needs to accept returns.

6. Legal Issues

   • Types of Products you are Allowed to Sell
     • -some countries have restrictions -may be age restrictions on some products
   • Property Rights
     • Intellectual property rights, copyrights and trademarks - be careful using pictures etc.
   • Links to Other Sites
     • If another company hurts your customer through a link on your site, you can be sued.
   • Tax Laws that Apply
     • Industry is currently working on creating a global tax company to solve international tax issues.

7. Payment System

   • 1. Credit Card
   • 2. Cash Like
   • 3. Cheque Like

8. Certifying a Website

   • BBB online
   • Webtrust
     • Accounting people (CAs)
   • Truste
     • Technical people

9. Concerns When Selling Products

   • 1. Customer says They Did Not Receive Product
     • A company needs to use a courier requiring signature or tracking system if sent by mail to protect themselves.
   • 2. Customer Says They Received Goods, But Goods Arrived Damaged
     • A company needs to use insurance.
   • 3. Customer Returns a Different Product from What They Ordered
     • Solutions are to : - record serial numbers -use metalic tags with company name on product
   • Customer Gets Charged For Product They Never ordered
     • Only ship to credit card address.

10. Useful Websites

    • pricecentral.com
    • priceline.com
    • 1and1.ca
    • aabacosmallbusiness.com
    • shopify.ca
    • Wix.com
    • Wordpress.org
    • Telus.net