479185
Description
Mind Map by Jade Jannotti, updated more than 1 year ago
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Created by Jade Jannotti
over 10 years ago
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Hegemony & Power
- Gramsci
- ruling by consent
- capitalist and dominant classes rule over subordinate and working classes
- intellectual and moral influence
- capitalist and dominant classes rule over subordinate and working classes
- ruling by consent
- The Media
- TV injects messages to capitalist casses
- 'drugging' audience
- messages have encoded meanings
- if message is received and decoded (Cashmore 1994)
- preferred reading - audience agrees with ideology
- negotiated reading - audience accepts
ideology but doesn't necessarily agree with it
- oppositional reading - audience rejects ideology
- preferred reading - audience agrees with ideology
- if message is received and decoded (Cashmore 1994)
- media messages advantage certain groups
- create collective identities
- "he who seeks to manipulate public opinion
must always heed it" - Bernays (1928)
- "he who seeks to manipulate public opinion
must always heed it" - Bernays (1928)
- create collective identities
- 'drugging' audience
- technological media available to more people
- constructing and circulating discourses to attain consent
- intellectual, moral leadership
- intellectual, moral leadership
- media embodies production & dissemination of media messages
- Chandler (2012)
- Chandler (2012)
- reflects & constructs reality
- reinforces existing powers in our society
- reinforces existing powers in our society
- politicians are performing media personalities
- Louw 2010
- Louw 2010
- TV injects messages to capitalist casses
- Common sense - take fro
granted, not open to questrion
- natural, self-evident truth
- Van der Pijl (1998)
- Van der Pijl (1998)
- common sense: valid knowledg
- natural, self-evident truth
- Propaganda
- Freud - psychoanalysis
- conscious/subconscious
- unconscious feelings repressed
- conscious/subconscious
- Weston
- unpleasant information activates part of
brain associated with negative emotions
- brain tries to rationalize conlict to
emotionally satisfactory conclusion
- brain tries to rationalize conlict to
emotionally satisfactory conclusion
- unpleasant information activates part of
brain associated with negative emotions
- Freud - psychoanalysis
- Social Representation Theory
- when threatened/trying to understand, we take
cues from media and social environment
- "the mass media plays a critical role in feeling the
dialogue between people which establish their social
representation" - Joffe (1999)
- social representation
- "systems of values, ideas, and practices
adopted by members of a particular society"
- terms in which social events are explained
- terms in which social events are explained
- "systems of values, ideas, and practices
adopted by members of a particular society"
- when threatened/trying to understand, we take
cues from media and social environment
- The 'Other'
- we manage risk by attributing responsibility to Other
- group emerges from:
- identification with group ideal
- external enemies
- identification with group ideal
- group emerges from:
- what we are not
- Orientalism
- enlightenment
- decline of superstition, irrationality, religion
- rise of: science, reason, rationality, technology development
- it united Europe
- Other = Orient
- orientals, as West understood them, were social construct
- orientals, as West understood them, were social construct
- Other = Orient
- decline of superstition, irrationality, religion
- enlightenment
- we manage risk by attributing responsibility to Other
- works by dominant ideology
- "cement in social foundation " - (Hall 1977)
- "cement in social foundation " - (Hall 1977)
- Human culture is MATERIALISED in PRODUCTION, EMBODIED in SOCIAL
ORGANISATION, ADVANCED through DEVELOPMENT of PRACTICAL,
THEORETICaL technique, PRESERVED in and TRANSMITTED through LANGUAGE
- Hall
- Hall
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