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Personalisation of media messages
Description
2nd Year Media: Messages & Meanings (Personalisation of media messages) Mind Map on Personalisation of media messages, created by Jade Jannotti on 19/01/2014.
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media: messages & meanings
personalisation of media messages
media: messages & meanings
personalisation of media messages
2nd year
Mind Map by
Jade Jannotti
, updated more than 1 year ago
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Created by
Jade Jannotti
over 10 years ago
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Resource summary
Personalisation of media messages
Celebrities
no media - no celebrity
fame is a social construct
celebrities represent social power
vehicle to promote attributes
create single group identity as people come together
role models for character traits, behaviours a society endorses
people
media constructions
texts to be read
commodities to be bought
site of political power
Farrel (2013)
people recognise their position as followers of elite individual
Modern Celebrity (Marshall 2006)
democracy & capitalism
modernity
old fame - old people
famous as they got better
new fame is unconnected
famous with no skill
anyone can be famous
Levelling of fame (Rowlands 2008)
available to everyone
compemporary audiences incapable of distinguishing talent from skill
Celebrity & Power
organises conventionalised meaning
represents ways of behaving
semiology = sign for society
The Mirror Effect
fans mirror behaviour of celebrities
Elkind
Imaginary Audience Theory
teens feel they are in front of audience
The Personal Fable
teens believe it has special destiny
Personalisation of politics
Celebrity politician 1
elected politician with entertainment background
uses background to get elected: Clint Eastwood
Celebrity politician 2
elected politician who uses forms of celebrity to enhance image & communicate message
photo opportunities
expertise of those who market celebrities
Celebrity activism
Angelina Jolie
United Nations Commissioner for Refugees
provide simplified messages
draw people together
take attention away from cause
reflect existing ideas
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