Surveys

Surveys

1. A METHOD OF COLLECTING DATA

2. Interviews

   • Structured
     • Rigid set questions
   • Unstructured
     • relaxed  can follow up questions
   • A ONE TO ONE CONVERSATION WITH A PURPOSE

3. Questionnaires

   • SET OF WRITTEN QUESTIONS- REPSONDED TO USUALLY IN THE ABSENCE OF THE RESEARCHER

4. Types of question

   • likert-type scale
   • open
   • closed

5. WEAKNESSES

   • INTERVIEWS=TIME CONSUMING EXPENSIVE QUALITITVE=SUBJECTIVE LOW RETURN RATE OF QUESTIONNAIRE SOCIAL DESIRABILITY

6. STRENGTHS

   • lots of data questionnaires=quick and easy can get on lots of different topics