2. Peripheral Vision Is Used More Than Central Vision To Get The Gist Of What You See

2. Peripheral Vision Is Used More Than Central Vision To Get The Gist Of What You See

1. Central

   • Specific objects are recognized
   • You see the details of what you're looking at
   • The focus of what you're looking at
     • Our ancestors that could only focus on looking at the sky or sharpening their flint did not survive the lion attack and weren't able to pass on a dominant central vision gene

2. Peripheral

   • More important than we think
     • Our ancestors that used peripheral vision while looking at the sky or sharpening their flint, were able to survive the lion attack and passed on a dominant peripheral vision gene
   • What you see out of the corner of your eye
   • Visible, but not focused on
     • Ads are placed around the edges of screens, sometimes with movement, to get our attention
       • If you want someone to focus on something on your web page, don't use ads with motion along the edges
         • People decide what a web page is about by scanning around the edges quickly with their peripheral vision
           • Use information related to your web page around the center of the screen so the viewer can identify what the page is about
   • Gives info on what type of scene is being seen

Images and files in the map

• Point2 Larson Loschky Study (video/mp4)