Product Classification | consumer products

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Product Classification

Products can be classified into two types :

1. Consumer Products

2. Industrial Products

Consumer Products:

Consumer products are those brought by final customers for PERSONAL CONSUMPTION.

Marketers usually classify these goods as:

# Convenience Goods

# Shopping Goods

# Speciality Goods

# Unsought Goods

Convenience Goods-

They are relatively inexpensive, frequently purchased items for buyers who exert minimal purchasing efforts.

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Speciality Products -

Items with unique characteristics that buyers are willing to put in considerable efforts to obtain.

Unsought Products -

products purchased to solve a sudden problem, products which most customers are not aware of and don't necessarily think of buying.