Flashcards
The art of design
Cards in this deck (7)
- 1What is graphic design?Clients approach designer with info that needs to be communicated. Designer brings order and clarity to be understood.
New media designers = information architects - 2Role of a designerConceive, plan, execute design to communicate specific message to specific audience while limitations (financial, physical, psychological)
Communication = vital element in graphic design
Design work needs to support client's brand. not yours. - 3Design fieldsIndustrial design - machine, tools, products. designer simplifies use and manufacture to increase safety and efficiency
Environmental - building, landscapes, interiors. safe, efficient, aesthetic.
Graphic design - things seen and read. books, posters, signs, billboards, ads, brochures, websites, motion.
Web/multimedia - interactive, information in more than one form. test, audio, graphics, animation, video. - 4Design process1. Project brief/design bried (What's the message? Target audience?) very abstract, budget, deadline, requirements.
2. Form a team -Brainstorm with designers, illustrators, photographers, copywriters.
3. Research - Who is audience? constraints? goal of project? gather and study material. Thumbnails to show thinking, experimentation, growth.
4. Rough - refine, redefine, rethink best thumbnails.
5. Feedback - client meetings until satisfied.
6. Comprehensive (comp) - piece for final approval, looks like finished piece.
7. Presentation
8. Ready for press - 5Designer challengesMeet personal standards, clients and audience needs
Constantly update education and stay current with technologies
Take responsible stance - 6Visual messageLess is more
Nothing in design is arbitrary
Every element should have a motive - 7Client's visual identitySystem, set of standards dictate logo, color, typography to appear in all communication
Information
- Description
- Graphic Design Flashcards on The art of design, created by Hansa Luximan on 16/06/2014.
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- Hansa Luximan
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