Flashcards
Representation approaches
Cards in this deck (3)
- 1Intentional Approach (Stuart hall)Used by producers to to present their own view as it matters who is in it rather then the details of it
(using words and images to show what they see) - 2Construction ApproachThe meaning of this representation is constructed in the mind of the audience.
seen as a response to weaknesses in reflective and intentional approaches. - 3Reflective Approachwhat we see and hear through the media is a reflection of real life.
Taking true meaning and recreating it in the mind of the audience.