Flashcards
Chapter 38: Marketing Mix
Cards in this deck (4)
- 1marketing mixstrategy:
↑ product design
↑promotion
convenient location
price
right time - 2product featuresfunctional [do what its made for]
appearance [design: shape, size, colour]
(USP)[characteristic that makes it unique]
product life cycle [modifying products when sales rise and fall] - 3price depends on?quality
costs of production
price of competitors
customers wants - 4Marketing Mix Influencesnature of product(quality)
competition
market research
technology(selling online)
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- GCSE Business Studies Flashcards on Chapter 38: Marketing Mix, created by 19leesia on 23/02/2016.
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- 19leesia
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