Flashcards
Unit 1 Flashcards
Cards in this deck (10)
- 1WHAT IS SECONDARY RESEARCH?use of information that has already been gathered for another purpose
- 2WHAT DOES 'DEMAND' MEAN?the amount of customers willing yo buy your product
example; high demand of crisps - 3WHAT DOES PRODUCT DIFFERENTIATION MEAN?making your products different, to stand out from competitors
- 43 METHODS OF PRIMARY MARKET RESEARCHQuestionnaires, supplier feedback, focus groups
- 53 METHODS OF PROMOTION FOR A SMALL BUSINESSAdvertising in the local newspaper, direct mail, word-of-mouth
- 64 P'S?Product,Price
Place,Promotion - 7WHAT DOES 'E-COMMERCE MEAN'?Transactions carried out on the internet
- 8WHAT IS PRIMARY RESEARCH?Gathering new information for a purpose
- 9WHAT IS MARKET RESEARCH?Finding out about the market, the customers, and the potential customers
- 10WHAT IS CHANNEL OF DISTRIBUTION?How the product gets from the manufacturer to the customer
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- GCSE Business Studies (Unit 1) Flashcards on Unit 1 Flashcards, created by lizzie.jesson on 31/03/2014.
- Created by
- lizzie.jesson · Mar 2014
- Updated
- Feb 19, 2016
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