Introduction to Marketing mind maps

Introduction to Marketing mind maps

These maps organize marketing ideas into branches you can follow and compare. Marketing planning outlines the parts of a plan, including its purpose and the firm's current situation. The Marketing Concept connects customer orientation, integrated effort and goal achievement.

Choose a starting point

Start with Role of Marketing for an overview of how products, promotion, pricing and distribution connect. Then look at Marketing planning to see how objectives and strategy fit into a plan. For product topics, a week-by-week map covers product levels, product lines and services.

Study with the branches

Follow one branch at a time, then cover it and explain the connection in your own words. Return to the map to check what you missed. When you want questions or shorter prompts, switch to a quiz or flashcards on the unit page. Choose a map and follow a branch that interests you.