Introduction to Marketing flashcards
163 flashcard decks by 148 users · Page 1 of 5
This page gathers user-made Introduction to Marketing flashcards on topics from marketing vocabulary to buyer behavior and market research. University students and professional candidates can practice recalling concepts, while teachers can find material for class activities. There are over 140 flashcard resources, mostly at university level, with some school-level material. Pick a deck and try a few cards.
Select topic
- Role and functions of marketing30
- History and evolution of marketing8
- Marketing orientations47
- Needs, wants, demand and exchange7
- Customer value and relationships14
- Marketing process26
- Marketing environment8
- Market research5
- Consumer behaviour8
- Market segmentation and targeting9
- Marketing strategy and planning19
- Marketing mix34
- Branding and marketing communications6
Flashcards
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197 cardsMarketing_ZHAW_SEM2 A definition of Marketing by P. Kotler is...
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191 cardsMKTG 301 - Exam #2 Bolded terms from the text for Exam #2
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43 cardsBusiness Marketing Test 2017 What is an Industrial Market?
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49 cardsSEM 1 | SECOND INTERNALS | REVISION MCQ DOCX | FLASHCARDS REVIEW second step in new product development process is known as?
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17 cardsCIM Marketing Principles level 3: The Role and Functioning of Marketing Define the term Marketing?
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20 cardsNature of Marketing Vocabulary
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14 cardsSMEidi What is SMEIDI?
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3 cardsMarketing Management 14th Edition - Kotler & Keller Core Marketing Concepts (8)
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46 cardsMarketing What is marketing
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164 cardsprinciples of marketing test 1 bolded terms
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102 cardsMarketing Principles Exam #2 consumer buyer behavior
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108 cardsMarketing
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34 cardsMKT - SW 1/2 - Defining Marketing / Strategic Marketing Process (34) MKT - SW 1/2 - Defining Marketing / Strategic Marketing Process
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69 cardsMKT Final what are the 4 P's
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18 cardsWeek 5: Market segmentation, targeting and positioning
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179 cardsMarketing_ZHAW_SEM2 A definition of Marketing by P. Kotler is...
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196 cardsStrategic marketing What are the different phases of the evolution of the marketing concept ?
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143 cardsComer Why it is used the 4Ps of marketing
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103 cardsUntitled WHAT IS MARKETING
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72 cardsMarketing IQS What is marketing?
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108 cardsmarketing test what is marketing ?
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148 cardsMarketing Which of the following has an internal focus?
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100 cardsMarketing Quiz 1_1 What is the primary goal of marketing?
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82 cardsBasics of Marketing - Test #1 How should Marketing begin?
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27 cardsMarketing Bring the following philosophies in a correct order, beginning with the earliest (1), ending with the lates...
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62 cardsPOM 3 Attributes to prioritize stakeholders
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53 cardsMarketing According to the American Marketing Association, Marketing is the activity, set of institutions, and proces...
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66 cardsWk 12 - Marketing
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40 cardsMarketing Terms
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67 cardsMarketing Midterm Flashcards What is Marketing
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63 cardsMART112 Lecture 15-23 Why do firms create new products?
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51 cardsApplied Marketing What is meant by the term value?
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65 cardsCOMM 204 What is Marketing
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29 cardsHSC Marketing
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77 cardsMKT Midterm What is Marketing Exchange?
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55 cardsMKC1200
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53 cardsmarketing What is marketing? (T1 introduction)
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53 cardsMarketing Midterm
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78 cardsMarketing Mix (Reviewer Finals) It refers to the set of actions, or tactics, that a company uses to promote its brand or product in the mar...
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47 cardsMarketing midterm Old and new view of marketing
More Introduction to Marketing resources
About introduction to marketing flashcards
GoConqr OriginalIntroduction to Marketing flashcards
These decks offer short prompts on marketing terms, customer needs, research and buying behavior. Some focus on particular topics: MKT Final asks about product, price, promotion and place, while another deck covers types of markets and advertising ethics.
Choosing and using a deck
Start with Nature of Marketing Vocabulary if you want to practice terms such as pricing, publicity and personal selling. Move to MKT Final when you want to recall the parts of the marketing mix and describe what each means.
Read each prompt and try to answer before checking the card. Set aside terms you find difficult and return to them later. If you want a visual overview instead, visit the unit page for a mind map; switch to a quiz when you want to test your recall with questions. Choose a deck that matches the topic you are studying and work through it at your own pace.
Frequently asked questions
Which flashcard deck is a good place to start?
Nature of Marketing Vocabulary is a useful starting point for practicing terms such as advertising, pricing and personal selling. If you already know those terms, try MKT Final for prompts about product, price, promotion and place. Both let you work through short pieces of material at your own pace.
Are these flashcards free to use?
Yes. Every resource listed on this page is free to open and study, without an account. The decks were made by GoConqr users, not by GoConqr. A free account also lets you save quiz scores and make your own quizzes, mind maps, flashcards and notes.
What topics and levels do the flashcards cover?
The decks cover marketing vocabulary, customer needs, market research, buyer behavior and the marketing mix. Most resources are at university level, with some school-level material. University students and professional candidates can use the prompts for recall practice, and teachers can look for material to use in class.