Market Research mind maps

Using market research mind maps

These maps show connections between ideas in a visual format. Start with Market Research Techniques if you want to look at methods such as focus groups. For a view of information sources, open Desk Research, which includes internal records and external reports.

Other maps look at qualitative and quantitative data, marketing information, and the advantages and disadvantages of primary and secondary research. There is also a map applying Porter's Five Forces Model on Lidl.

From map to practice

Follow the branches of a map, then try explaining the links in your own words. Compare maps when you want another view of the same topic. If you want to check what you remember, switch to a quiz on the unit page; use notes or flashcards when you want a different way to study. Pick a map and follow its branches.