Representation, Identity and Stereotypes

What this page covers

This unit sits in the strand Media Language, Representation and Audiences, within Media studies. Most of what is listed is mind maps, so it works well for seeing how ideas connect. You will find maps on gender, ethnicity, age, disability and sexuality, plus case studies drawn from adverts, music videos and television.

Where to start

Begin with a broad map before the detailed ones. Cultural Representation and Social Groups and Stereotypes give a general picture. A2 Media Studies: Representation starts with stereotypes and how judgements about the way people look change over time. Then move to a topic you need most.

1. Read a broad map on representation.
2. Choose one social group, such as gender, ethnicity or age.
3. Look at a case study map to see the ideas applied to a real text.
4. Finish with a quiz or flashcards.

Theory and theorists

Several resources focus on theory. The slides on Laura Mulvey introduce the concept of the male gaze. The map on Theorists/key words: Gender and identity covers David Gauntlett's view that gender is learned and has to be worked on. The map on Collective Identity Revision looks at Anthony Giddens and structuration. The Spectacle of the other-Hall map covers difference, binaries and preferred meaning.

Using quizzes and maps together

Read a map first, then test yourself. The quizzes include Representations of Ethnicity - Theorists, A2 Media: Representation Theory and This Girl Can. Where a quiz catches you out, go back to the matching map and look at that branch again. Flashcard decks such as Representation Theorists are handy for names and key terms.

Making it your own

The material was made by community members, so styles and depth vary. Some resources mention A-level Media Studies, GCSE Media Studies and A-level Sociology. Compare a few maps on the same topic, then draw your own to fill what is missing. Open a unit resource today and see where your knowledge is solid.