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MEMORY FLASHCARDS
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- 1SHORT TERM MEMORYOnly a small amount of memory
capacity. Held in STM for 30secs. Only
hold 5-9 items (7 items) - 2LONG TERM MEMORYRehearse/repeat info it can go into LTM. Will be stored indefinitely and can last forever.
- 3FORGETTINGIf info is not rehearsed it can be forgotten
- 4DisplacementWhen info goes above the capacity for STM displacement will happen, so item which was 1st in STM will be 1st out
- 5AIMTerry asked"Does the posistion of a television commersial in a block of commercials detirmine how well it will be recalled?"
- 6METHOD1: 14 lists of 15 adverts (60 in total)
2: 3 lists of adverts
3: Reaplication of experiment 2 with separate sample of 23 students who were given a recongnition task - 7FINDINGS1: Primacy effect-recency effect.
2/3: good at recalling advets at begining of lists - 8LIMITATIONSTV commercials were 10
months old so could of already
seen them and remebered
them - 9LIMITATIONSThey used a small sample of people and watching adverts was not representative
- 10LIMITATIONSAll participants were students so do not represent the entire population
- 11LIMITATIONSNot equal number of males and females
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- GCSE (MEMORY) PSYCHOLOGY Fichas sobre MEMORY FLASHCARDS, creado por georgina.hope99 el 23/06/2013.
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- georgina.hope99
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