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business
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- 1ageA demographic segmentation strategy in which a product-market is grouped into segments based on the basis of age so that the organisation can more precisely target its offerings to the needs and wants of each stage of life of interest to it
- 2genderGender segmentation is the process of dividing of potential markets based on gender. Gender segmentation is done when a company which manufactures products wants to focus only towards boys or girls, as the products are very gender specific
- 3occupationOccupation segmentation slices up your target market by job function, job seniority, and job title. A lot of B2B brands target their audience by occupation because they need to attract specific types of professionals who have the authority to make buying decisions on their team or at their company
- 4incomeIncome segmentation considers how much people earn and how much disposable income they have. This is extremely important for certain products. For example, a business selling high-end luxury cars or expensive jewellery would need to target people with a high level of income
- 5geographicGeographic segmentation is a marketing strategy used to target products or services at people who live in, or shop at, a particular location. It works on the principle that people in that location have similar needs, wants, and cultural considerations.
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- Descripción
- Fichas sobre business, creado por Archie Playford el 29/09/2021.
- Creado por
- Archie Playford
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