Fichas
Generating ideas (ways to generate ideas)
Fichas del conjunto (6)
- 1Generating ideasGenerating ideas is an innovative and creative process.
- 2Environment scanningScreening of large amounts of information to detect emerging trends.
A humongous amount of info. from popular news, magazines, reviews, government and consumer publications, trade publications, commercials, etc. will have to be scanned. The challenge in this method is not having too little info. to scan, its having too much. - 3Creativity and creative problem solvingThe role of creativity and creative problem solving as a structured technique for generating ideas is that a number of specific creative approaches can be used. For instances 1) attribute listing - in which entrepreneur develops a new idea by looking at the positive or negative attributes of a product or a service and so on. 2) free association- whereby, an entrepreneur develops a new idea through chain of word associations etc.
- 4BrainstormingA group of persons sit together and generate a number of business ideas by innovating alternative ways of meeting the needs and solving problems. It is usually an unstructured discussion in which one idea leads to another.
- 5Focus GroupsThese groups of individuals provide info. about proposed products or services in a structured setting. A moderator focuses on the group discussion or whatever issues are being examined. A focus group provide an excellent way to generate new ideas and screen proposed ideas and concepts.
- 6Market researchThis is a method of gathering info. about products/services that already exist in the market. A systematic and in depth study is undertaken to obtain useful data to determine demand supply position for a particular product or service that is already available in the market.
Información
- Descripción
- CBSE Entrepreneurship Fichas sobre Generating ideas (ways to generate ideas), creado por Apsara Hussain el 07/06/2014.
- Creado por
- Apsara Hussain
- Visitas
- 16
- Valoración
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